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Wednesday, 02 March 2016 09:51

SAP Anywhere cloud suite for e-business

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ERP business SAP brings a new cloud-based marketing, sales, e-commerce and inventory solution tailored to the needs of medium and small businesses

Medium and small businesses can now access some of the ERP and e-business tools, large businesses have taken for granted, with the introduction of SAP’s Anywhere software. The new front-office solution was built from the ground up specifically for medium to small businesses (10-500 employees), and is described by SAP as “a native mobile solution.”

The cloud-based solution incorporates tools to manage e-commerce, marketing, customer engagement, inventory management and business analytics, from any mobile device or computer. Enabling businesses to build an entire website or online store, create marketing campaigns, sell the product, manage the inventory and analyse whether the business is performing successfully with built-in business analytics.

The solution SAP is supported via a dedicated customer success team to provide integration and implementation assistance, and SAP has partnered with, and integrated into Anywhere, Google Apps, PayPal payment gateway and United Parcel Service distribution services. Additionally the system also allows businesses to post goods directly into eBay.

Pricing is quite competitive at the top end, an unlimited user, five channel version is £1,240 a month, and has £2,480 start-up fee, which works out at an up-front payment of £15k, as all contracts are yearly and paid up-front. The small business end is probably a little too expensive, a five-user two-channel system starts at £364 a month, with an additional one-off £728 start-up fee, or a £5k cheque up-front.

Does this mark a move away from large enterprises? Apparently not, according to the information provided, 80% of SAP's customers are SMEs. According to Rodolpho Cardenuto, president of global channels and general business, SAP this is more a land grab for the millions of SMEs they don't currently cater for. “The more than 79 million small and midsize companies worldwide are the lifeblood of the economy. SMEs need SME solutions – solutions engineered specifically for them. They also want immediate return on their investment. That’s why I’m so excited about SAP Anywhere. It’s a simple solution for growing companies. It’s a game changer. We believe it’s going to revolutionise our business and the industry.”

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