Broadcasting as an industry is at the cusp of change. The internet has become a viable and desirable content distribution infrastructure and is leading to tectonic shifts across the industry, leading to opportunities for broadcasters to distribute content directly to consumers.
However broadcasting is now a global business, and has become an increasingly complex and expensive operation. Globally distributed teams, thousands of content distribution operators worldwide, diversity of technology options in content distribution, and growing fragmentation of viewership are resulting in tremendous challenges in managing global operations in a cost-effective manner.
Cloud computing is the silver bullet for the broadcasting industry. They are made for each other. Cloud computing enables global scale of operations, brings tremendous cost savings and enable worldwide distribution of content
This whitepaper from Amagi Media Labs co-founder Baskar Subramanian explains some of the issues facing the industry and how TV broadcasters can leverage the cloud and take advantage of cloud computing’s immediate and big benefits.